Prioritizing patient comfort and satisfaction may be a hot topic among policy makers in today’s healthcare environment, but it’s nothing new for the healthcare providers who spend most of their time working directly with them. Radiology technologists like me have always known the vital role of a positive patient experience in creating clinical value for patients. In my role supervising MRI technologists at Phoenix Children’s Hospital, I’m made aware every day of the importance of providing a calming, supportive environment for our young patients and their families.