Learn the step-by-step process of building a personal brand by listening to this session recorded at the 2016 Radiology Leadership Summit. Speakers include James Brink, MD, radiologist-in-chief at Massachusetts General Hospital, and Mark Carr, MBA, managing partner at South Street Strategy Group and an adjunct lecturer at Babson College.

Relationships are everything in radiology. As a primarily referral-based practice, practicing radiologists need a network of professional contacts to maximize productivity. Making and maintaining those contacts can be critical to professional success, according to Brink and Carr, and a strong personal brand goes a long way.

Creating a compelling story, crafting a memorable elevator pitch, projecting a professional presence—these all are ways radiologists can improve their brands and ensure they are reading exams at a brisk pace. The speakers also cover both in-person and online networking strategies suited to the busy life of a physician.

The Radiology Leadership Institute is a educational organization aiming to prepare radiology leaders to ensure quality, elevate service and deliver excellent patient care. Healthcare policy and regulation is more complicated than ever and radiologists need to be involved in those discussions, advocating for the specialty in a rapidly changing healthcare environment.

Registration for the 2017 Radiology Leadership Summit is open and features sessions on change management, lean operations, developing customer insight and more.