Mammography providers going above and beyond to bring in new patients

Imaging providers are implementing new and creative ways to improve breast cancer screening at their facilities, including holding special V.I.P. nights and offering services from within a shopping mall.

The New York Times explored this trend in a new report, speaking to both providers and patients. One patient talked about undergoing a mammogram in Eagen, Minnesota, an experience that included massage chairs and even a “goody bag” to take home.

Radiologist Alex Merkulov, MD, head of women’s imaging at UConn Health, was also interviewed. Merkulov discussed the “ripple effect” associated with providing mammography services that leave customers satisfied.

“Women are known in their families to drive the decision of where health care is obtained by the family,” Merkulov said. “Because we know this, we want women to come to UConn and be impressed with the facility, and then, if they have other non-screening needs, they would refer their friends, their family members, to UConn.”

Click below for the full story from the New York Times.