A growing primary care business offering free at-home X-ray imaging is adding three new markets with an eye toward further growth.
Nice Healthcare announced Wednesday that it’s expanding into St. George, Utah, Albuquerque, New Mexico, and Las Vegas. The Minneapolis-based firm now operates in 12 states and said it hopes to add 10 additional markets by the end of 2022.
Founded in 2017, Nice Healthcare targets small and medium sized businesses, bringing musculoskeletal and primary care services into the home through a combo of virtual and in-person offerings. Employers contract directly with the company, which provides unlimited access to its services for roughly $1 a day per worker.
“With Nice, you don’t have to compromise healthcare quality based on cost,” John Young, senior VP of growth, said in a statement. “We work closely with companies to deliver the highest level of care to their employees that is convenient enough to meet all their personal and family needs.”
Along with imaging, Nice also offers 35 lab tests and more than 550 free prescriptions via in-person pickup or mail. Mobile techs visit homes to deliver X-rays or EKG and where available, patients can view the results through the Nice Healthcare smartphone app. Nurse practitioners and physician assistants typically handle the in-person visits.
Marty Stempniak has covered healthcare since 2012, with his byline appearing in the American Hospital Association's member magazine, Modern Healthcare and McKnight's. Prior to that, he wrote about village government and local business for his hometown newspaper in Oak Park, Illinois. He won a Peter Lisagor and Gold EXCEL awards in 2017 for his coverage of the opioid epidemic.