No more surprise billing? Startup lets patients name their own prices for imaging services

A new healthcare startup, New York City-based Medmo, has launched a platform that allows patients to name their own price for various imaging services, including MRIs and CT scans.

Patients, including those without health insurance, can use Medmo’s solution to name a price they can afford for a specific imaging service. The platform then helps connect them with an accredited imaging center that can provide the service within the patient’s price range.

“Medmo allows patients to name the price they can afford for their next imaging test—whether it is for an MRI, CT scan, PET scan or any other imaging test that has been prescribed,” Christopher Kelly, MD, MS, Medmo co-founder and CEO, said in a prepared statement. “I saw a desperate need for patients who were prescribed essential medical imaging tests, but simply could not afford them. We created Medmo to help solve this issue and put the patients back in charge.”

Kelly, who started the company with Medmo CTO Shaun Tobias, noted that other industries have proven that patients like the idea of being in control of what certain services cost.  

“The ‘name your price’ concept has worked well in the travel industry, and we’re leveraging our expertise and vision in the medical space to provide patients with a unique, innovative solution that meets their medical needs at a cost that fits within their budget,” he said in the same statement.