Seeing reality: Cancer patient criticizes overly hopeful marketing

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Lori Wallace, after living nearly a year past the median survival rate for women with stage 4 metastatic breast cancer, knows she’s on borrowed time.

Knowing such a reality, the mother of an 11-year-old boy is irked by the “excessive positivity” in healthcare marketing. In a story on NPR.com, Wallace sees advertisements selling stories of miraculous recoveries and happy, healed patients.

"I didn't say 'yes' to cancer," Wallace says. "I have tried everything I can. I have done clinical trials. I have said 'yes' to every possible treatment. And the cancer doesn't care."

In the story, the San Jose, California, resident talks about her essay for a support groups called, "F*** Silver Linings and Pink Ribbons.” She also stresses the need for realism in dealing with cancer.

Check out the story here: