If you’ve witnessed turquoise lights gracing skyscrapers, buildings and landmarks this week, the American Lung Association hopes you don’t miss the message behind the show of color:
Remind a past or present lung smoker to get screened for lung cancer.
The exterior illuminations are only one part of the ALA’s annual “Turquoise Takeover” initiative. Also look for turquoise accents across social media, including in the apparel choices of enthusiasts posting selfies.
In an announcement posted May 10, Lung Association CEO Harold Wimmer explains:
“While lung cancer remains the leading cause of cancer deaths among both women and men, there is hope. The five-year survival rate increased by a dramatic 33% in the past 10 years. This is thanks, in part, to advancements in research and new treatments for the disease. Lung cancer screening is also a critical tool in our efforts to end lung cancer. That’s why, for this year’s Turquoise Takeover celebration, we are focusing our efforts on educating Americans on this lifesaving screening through our impactful new public service announcement, A Hope Story.”
Organizers of the weeklong event offer several ways to get involved, some of which are linked in ALA’s official announcement.
More coverage of lung cancer screening:
Q&A: What updated reimbursement policies could mean for CT lung screening rates in the United States
ACR outlines changes in Medicare lung cancer screening coverage
Experts highlight 'suboptimal' rates of CMS-required shared decision making encounters prior to LDCT
Less than half of lung cancer screening program websites mention radiologists
Cancer screening in need of ‘urgent attention’ to address lingering effects from COVID shutdowns
Dave P. has worked in journalism, marketing and public relations for more than 30 years, frequently concentrating on hospitals, healthcare technology and Catholic communications. He has also specialized in fundraising communications, ghostwriting for CEOs of local, national and global charities, nonprofits and foundations.